Instagram constantly updates and upgrades its algorithms. In recent years, posts related to family and friends gain more favor over business related posts because some include links that could possibly lead to leading users out of Instagram. If you are an influencer, business, or an entrepreneur, you have to stay on top of the game. One great way is to know when your target audience would open Instagram.

There is no “best time to post on IG”, however, there are best times to catch your audience in IG, and this is the best time to highlight you and your brand!

Later.com analyzed 35million IG posts to try and get more data. With this, they were able to provide times where a great number of audience were able to engage when posts were available. Here are the results of that analysis.

Global Best Times:

Global Worst Times:

Instagram prioritizes recent posts. This means that the earlier you post, the less competition you will have from taking over the Instagram news feed of your followers. However, there are other factors that come into play when talking about marketing. It is important to have a marketing strategy to ensure that your content will gain much more engagement and will ultimately bounce back into everybody’s newsfeed.

One big factor for knowing when to post is by knowing when your audience are online. You should have a target audience who would engage with you even on times that might be considered among the worst time to post for most influencers. You can check out Instagram Analytics to know when most of your followers are interacting and when your posts are getting more likes and shares. You can also schedule your posts and make sure to never miss out on what your followers love to see. Get a good social media managing app like Repost+ to always be ahead of the game.